Designs For Packaging

Idea 1
This idea works by using slots to join it together, and in a different shape than the normal box.
The second use would be to reconstruct it as a rack that can be used for bottles, and to be used as a show piece.
The material could be think cardboard or wood for even more stability of the stand.

Idea 2
This would be made from cardboard, and is a simple carry box design, with no windows as the second use needs the backing.
The second use is a dart board with a score board beneath. Hopefully we could supply some cheap darts in the pack as well.
Also in the construction of this box, the area for the handles would normally be popped out and thrown away, but my idea for making it into a circle shape would be for this part to be turned into a coaster/beer mat that would be placed beneath the bottles in the box when put together.

Idea 3
This idea again is working with a different shape than a square box, just to make it stand out.
The can be windows to see the label, and the window for Legges condiment could be in the cow from the logo.
The second use would be to turn it into a condiment holder for several condiments to be placed in, by cutting the box in half and putting together in some way side by side like a tray.

Research of other gift sets from competitors

Main Competitors

Badgers

A pack of four bottles of different beers where you can see the labels through the side cut out windows. There is a clever play on words as it is a set of badger beers but as the word sett is spelt like this it also means the word for where the animal badger lives.




Fullers

A very padded and luxurious gift package for the purpose of showing off one of their beers as a theme. This pack also has the element of added value with a glass and towel. This is a unique solution for a special event/occasion type pack, but it would involve some sort of expense all that material for the padding in the rather roomy box.  


Hook Norton

This is more of a bottle carrier than a gift pack, but very simple in design and colour use With their logo on the box. This is probably for someone that knows what they are buying so it doesn't need the selling point of the package for this type of package.


Wells and Youngs

A wrap around the main part of the bottle, leaving the sides open to see the labels. The design on the packaging is simple and matches the labels of these bottles as they are all the same for this set. 


Woods

Similar to the Wye Valley's current packaging in structure, but the colour seems quite dull  but the pack is livened up by the contents labels that are filled with images.


Other Competitors
Old Speckled Hen

They have kept to their own colours while designing this rap around packaging and given a graphical element of a bottle itself just to illustrate that their logo is their label on the bottles. 


Other examples of gift sets for alcohol:

The above show that they have used the entire bottle shape to show off the product in the pack to its fullest.

These below are more minimal colour design. The windows in the box show off the labels of the bottles, with the individual products. The shapes of the windows can be a point of intrigue to add to the packaging.

This kind of design could be what I'm going for with minimal colour or little colours to help not distract from the product. 

Worcester Resourse Exchange

This place hidden away at the back of the industrial units hides all sorts of materials in bulk taken from companies that don't need or want them.
Its a great place for finding large materials at a cheap prise to construct our work with.

Client Meeting

Legges of Bromyard

A small local business.

The producers of a range of condiments using the beers produced by the Wye Valley Brewery.

Ketchups and chutneys which will be the condiments we are putting in the gift packs for added valve.

This can provide an great introduction for food matching with beer instead of wine which people normally think of for dinners.

Wye Valley Brewery

This visit consisted of a tour of the brewery and knowledge of the process of how they make the beer/ale.

The only ingredients they use:

Water or what they may call liquor makes up 90 %

Yeast for fermentation

Hops for the body of flavour

Barley natural sugars

Source ingredients locally within 7 miles for most of their production

There is a want to encourage local business to buy their ingredients for their products from local source which will encourage them to keep on growing as there is a demand.

From questioning the clients vital information was learnt to help with the development of the gift box design.

The logo be kept the same

Try to incorporate Legges logo onto the box

Not to use awards they've won as they have a shelf life from the year they won it

This is to be design to suit all year round

Post Legges and Wye Valley Visit & Q+A - Rebecca

Hi Rebecca - could you pop up some initial thinking post client visits etc here.. Some folks have also popped-up some useful pics as well - perfect for blogs etc.. Trying to get all to treat their blogs as a 'journal' with a x-section of refs etc - sent a similar post to others too just prompting them to put up initial thinking/refs etc too.

Ta,


Andy

Task 3 - Second use for show box

These are my designs for my shoe box to a spice rack.
A possible name branding could be Spicy Shoes just to incorporate the idea of its second use.
My design works on using folds and tabs to tuck in and be held by other folds.
The material I have chosen is corrugated board and I do not know the measurements of this material to be precise on my designs so my designs show an example cut out to give the idea.

I found a page about the possible material that I would use in this design but the information was a bit to much to take in a compress onto my designs so in including the link in this post:

http://www.easternbox.co.uk/corrugated_packaging_grades_fluting.htm

Some additional info for this design to try and answer some questions:

The hight of this box enables it to be put into a cupboard above the counter so moisture shouldn't get to the cardboard.
It also service in this instance as an added shelf in the cupboard which means you can make use of the usual empty space above.
This design doesn't have to be used as just a spice rack, this is just one instance. It can be used for small glasses cups.

Task 2 - YouTube Video Search

What's Cooking? - Sustainable Packaging

Design to satisfy real needs as opposed to transient, fashionable or market-driven needs.

The real needs here are to not add to landfill anything that can't decompose and to be a renewable resource that can be reused and degraded without harming the environment.

Design to enable the separation of components of the product/material or service product at the end of life in order to encourage recycling or reuse of materials and/or components.

The items are biodegradable as they are made from natural substances such as corn, so it doesn't matter if it is put into landfill as it will break down into the earth.

Design to exclude the use of substances toxic or hazardous to human and other forms of life at all stages of the product/material/service product's life cycle.

Made from a natural substance, not harmful to humans with contact to food and breaks down when at the end of its life.

Design to engender maximum benefits to the intended audience and to educate the client and the user and thereby create a more equable future.

Design to exclude innovation lethargy by re-examining original assumptions behind existing concepts and products/materials/service products.

Space saving elements in lowing the amount of packaging, and it would be educating the client into new ways of how to look at the design of how to contain a product in the safe and little as possible packaging that will not harm the environment.

Design to foster debate and challenge the status quo surrounding existing products/materials/ service products.

Bottles of water or pop can use glass which is a renewable resource, environmentally friendly and can be recycled.

The problem is the finical aspect as it is shipping heavy glass, which takes up a lot of money on the fuel costs of transportation to go across the country.

The new product is PET plastic bottles that are recyclable, but is not a renewable resource or environmentally friendly as the ones that end up in landfill are impossible or not easy to break down.

Design to create more sustainable products/materials/service products for a more sustainable future.

PLA plastic from corn, sugar beat or smiler. These are being used by companies in crisp packets and salad containers. Even if many of these end up in landfill sites they will biodegrade quickly and course no harm to the environment.

We look for:

Renewability

Environmentally friendly

• Harvesting the raw material
• Manufacturing
• Disposal
  • Landfill
  • Recycle
  • Compost

Financial feasibility

• Cost effective to produce and sell

What the client looks for:

Consistent availability

Durability

Functionality

Cost