Research of other gift sets from competitors

Main Competitors

Badgers

A pack of four bottles of different beers where you can see the labels through the side cut out windows. There is a clever play on words as it is a set of badger beers but as the word sett is spelt like this it also means the word for where the animal badger lives.




Fullers

A very padded and luxurious gift package for the purpose of showing off one of their beers as a theme. This pack also has the element of added value with a glass and towel. This is a unique solution for a special event/occasion type pack, but it would involve some sort of expense all that material for the padding in the rather roomy box.  


Hook Norton

This is more of a bottle carrier than a gift pack, but very simple in design and colour use With their logo on the box. This is probably for someone that knows what they are buying so it doesn't need the selling point of the package for this type of package.


Wells and Youngs

A wrap around the main part of the bottle, leaving the sides open to see the labels. The design on the packaging is simple and matches the labels of these bottles as they are all the same for this set. 


Woods

Similar to the Wye Valley's current packaging in structure, but the colour seems quite dull  but the pack is livened up by the contents labels that are filled with images.


Other Competitors
Old Speckled Hen

They have kept to their own colours while designing this rap around packaging and given a graphical element of a bottle itself just to illustrate that their logo is their label on the bottles. 


Other examples of gift sets for alcohol:

The above show that they have used the entire bottle shape to show off the product in the pack to its fullest.

These below are more minimal colour design. The windows in the box show off the labels of the bottles, with the individual products. The shapes of the windows can be a point of intrigue to add to the packaging.

This kind of design could be what I'm going for with minimal colour or little colours to help not distract from the product.