Redesigns

I went back to the first prototype that I presented and worked from the questions after the CAT visit, to cut down my material usage. The one main issue that I had with my design was the handles and how they would fit together to secure the package and one currently pulled out the other, so this was not a very stable design.

As it shows here in my net, I have reduced the cardboard used for the sides by cutting out the overlap that will not be of any use in the package. I have also improved the handles by giving them a larger base. Here I have left the top open but this could be joined/sealed together with some string/twine. 

The graphics ideas that I want to display for this product are the purity of the ales by showing the two main ingredients that have an easily recognised image, and the idea of local business, in supplies and where sold. Here with the logos I was experimenting with placement and testing sizing to portray the partnership of the local businesses. After seeing this placement and the size comparison, I may shrink down the Legges logo and fit it above the condiment window, to show the relation.

My issues with this design now are the figure out how to make a second use out of this. As my first idea was a dart board with the original design but this would be a one use thing.

My other thoughts want to bring in the pairing beer with food idea and a condiment holder would go well with the condiment supplied in the this pack. I have tried to design a condiment holder out of this package design, and that turned into a tray but realised their was an obvious flaw with the windows in the packaging and small condiments could fall through when it is flat.

My last thought  at this time was the simply use the package as it is, and use it for storing odd cut out recipes, and pairing suggestions of condiments and drink.