Tuesday, 10 January 2012

Final Package Design






The final package design shown as a wrap around for display purpose. This design with the more coloured elements was chosen based on brief user testing of what they would prefer to see in a gift pack style as the context of this packaging being sold as. The reasons for this choice were that colour catches the eye and this also gives it a more finished feel that the black images that seem like a test.

Friday, 6 January 2012

Final Design choices

After some feedback and considerations to the design brief and also the clients needs I have chosen this selection.I have chosen the widow style to frame the labels shapes and gone with the Wye Valley Brewery's logo colour to keep it glean and not too in your face as with if white or black was the main colour. I have also added content to the back which includes food matching suggestions with beers in the pack and all the products that could be obtained in these packs.

I am now deciding on which of these two to go with as the final work.









Monday, 2 January 2012

New Net designs


Here I have added some extra tabs to my previous design to the bottom. The way these tabs work are that they are easy to slide in to the slits (not visible on here)on the sides on the back part, and and the gap on the tabs allows them to catch in the slots to hold in place so they don't come undone.

I have also placed the graphics on the package in a way that surround the beers to high light them.

Even though my original thought was to keep the colour of the box natural, I have further experimented with other colours as well as window variations to see which is most appealing.











On printing they would not have the black lines, they are there to show the net layout and folds easily.